RITAGLI by Finemateria
Besana Carpet Lab exhibits at Salone del Mobile with a dynamic stand.
The rigorous and fluid spaces become an expression of the company’s varied range of products and services.
A 100 square meter stand conceived as a true brand boutique. A dynamic and multifunctional space where the architecture plays with rigorous and fluid geometries, reflecting the company’s ability to create customized solutions for every need.
The layout was designed by the creative duo Finemateria to invite visitors to explore the different product categories.
Large samples of carpets and rugs, displayed according to aesthetic and functional principles, allow visitors to appreciate at first hand the quality of the materials, the variety of fabrics and the breadth of the Besana Carpet Lab catalogue.
The common thread of the entire project is the simplicity and elegance with which Besana is able to ‘sew’ ad hoc solutions for each customer.
The stand is not just a display of products, but an immersive experience that communicates the soul of the brand and its ability to skillfully satisfy individual requests.
‘The project is also financed by the European Regional Development Fund 2021/2027 Regione Lombardia programme PR ERDF 2021-2027.
Action: 1.3.1. ‘Support for the development of the internationalization of Lombardy’s SMEs and the attraction of foreign investments. ‘
