A new company direction
“All too often everyday corporate dynamics take over. Instead we have put the product, the raw material, back at the forefront” says Andrea Besana, brand manager at Besana Carpet Lab and the newest generation of the family that since 1987 has been transforming fine yarns into soft carpets and rugs.
Starting with the product, Besana has charted a new course, a journey that can be summed up in just one statement: Super Moquette. The intention behind Besana Carpet Lab is to use a clear and direct language to establish a dialogue with the international design network, bringing with it a reworking of all tools of communication.
A new identity that begins with a restyling of the logo that respects the hierarchies and characteristics of its precedent, reworking them into a new, clean and functional design.
A new palette of colours, shapes and patterns that convey the bespoke approach that has always characterised the company.
A new catalogue that begins with an education as to the functional characteristics of this material that even today are little known and often mistaken.
The website expresses the freshness and dynamism of the image and the product. The easy navigation and visualisation of contents unequivocally conveys Besana’s desire to establish a dialogue with a wide and transversal professional audience.
The new technical sheets have been designed to be as comprehensive as possible, an identity card for each product.
Organised across a number of pages, they contain all the information necessary to specify the correct type, use and colour.
Super Moquette — A declaration, a claim, that immediately sums up the extraordinary nature of this textile, its relevance and capacity to transform.
