ALCHEMICA

alchemica

On Milano Design Week 2025, ELLE DECOR Italia presented “ELLE DECOR ALCHEMICA” at Palazzo Bovara.

An exhibition-installation which explores home as an ever-changing organism.

“Elle Decor Alchemica” was conceived as a journey into a new idea of living, shaped by the essential and marking key-themes that the magazine investigated over the years: fluidity of space, the relationship with nature, the dialogue between craft and industrial design and an ever-growing attention to ecology.

The commitment to give form to this project was entrusted to Patricia Urquiola, who approached it with a completely new and unexpected interpretative key.

The realization of the project included Royal carpet in its lobster-coloured version

for the covering of stairs and floor.

Ph. Federica Cocciro

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