Design your rug by Besana @Salone del Mobile.Milano
Besana Carpet Lab returns to the fair with Design Your Rug: a stand dedicated to the art of designing with carpet.
Designed by Davide Fabio Colaci, the installation showcases the boundless potential that enables carpets and rugs to evolve into genuine design pieces, thanks to their remarkable versatility. Design Your Rug is an opportunity for design enthusiasts and planners to explore the myriad customization options provided by Besana Carpet Lab.
Within the booth, a range of innovations and creative solutions are unveiled to fashion distinctive, bespoke carpets seamlessly fitting into residential and commercial spaces alike.
A distinctive feature of the booth setup is the inclusion of quotes from iconic figures in the realms of design and architecture, ranging from Gio Ponti to Ettore Sottsass. These quotes are meticulously selected to inspire visitors and exemplify the creative and innovative ethos of Besana Carpet Lab in the field of carpet design.
“With this scenography, we aim to showcase how carpets can transform living spaces, infusing them with style, comfort, and personality,” declared Andrea Besana, Brand Manager of Besana Carpet Lab. “We aspire to share our distinctive and innovative perspective in the realm of textile flooring: to us, carpets serve as elements of visual storytelling, expressing the essence of an environment through their materiality and sensory appeal.”
From “One Look” to “Mix & Match”, exploring the Plain, Texture, and Decorative product categories, all the way to the finishing touches, the project offers a voyage into the myriad design possibilities.
“Design Your Rug” offers a unique experience to explore the latest trends in carpet design and discover how Besana Carpet Lab can turn an idea into reality through bespoke customization.
ph.Alice Beltrami
