RITAGLI by Finemateria @Salone del Mobile.Milano

Besana Carpet Lab debuts a dynamic exhibition at Salone del Mobile, where structured yet fluid spaces showcase its diverse range of products and services.

Besana Carpet Lab joined Salone del Mobile 2025 with a 100 sq.m. boutique-inspired stand, reflecting the brand’s identity in every detail. This dynamic, multifunctional space blended structured and flowing design elements, showcasing the company’s expertise in creating tailored solutions to meet every customer’s needs.

Designed by creative duo Finemateria, the stand invited visitors to explore the full range of Besana Carpet Lab’s products. Large carpet and rug samples were displayed according to both aesthetic and functional principles, allowing guests to closely appreciate the quality of materials, fabric variety and the breadth of Besana Carpet Lab’s catalogue.

A distinctive feature of the stand was a curved wall, which separated the public area from a more private one, dedicated to client meetings and personalized consultations. Here, a table with comfortable seatings and a bookshelf displaying the complete fabric collection created an ideal space for discussing bespoke projects.

In the back of the stand, two particularly exquisite rugs were showcased as works of art, elegantly framed to highlight their craftsmanship. Along the side wall, a colonnade worked as a display for the different product categories, guiding visitors through Besana Carpet Lab’s extensive range of solutions.

The core concept of the project is simplicity and elegance whereby Besana is able to create tailored solutions for each customer. The stand was not just a product display, but rather an immersive experience which conveyed the brand’s essence and its expertise in masterfully accommodating individual needs.