Date: April, Milan Design Week
Location: Milan

Besana Carpet Lab strengthens its partnership with Milan Design Week by collaborating with Milan-based global creative and strategic consulting firm, Simple Flair, on 24 Hours project. Curated alongside designer Jamie Wolfond, this project encouraged 24 design studios to explore the idea of time through the creation of unique clocks.

The installation, a combined work of art, took inspiration from the Space Age, featuring organic shapes and geometric patterns, evocative of the 1960s.

This striking space was upholstered with Grand Hotel carpet by Studiopepe, which, thanks to its iconic geometric patterns, inspired by the luxury hotels’ interiors of the past, added elegance and personality to the exhibition, by creating an atmosphere which fluently interacted with the project’s concept.