INNER FOREST by Gupica
For the 2016 Fuori Salone, Gupica, Gunilla Zamboni’s creative signature, presents “Inner Forest”, a site-specifc installation set up at the Martina Gamboni communication agency.
The nature we usually fnd outside comes to life in a meeting room. Inner Forest symbolises the potential forest of ideas and creativity we all have inside of us. Te meeting room transforms into the undergrowth, where communication and ideas come to life, grow, and branch out to a dense network of relations, collaboration, and empathy.
“Inner Forest” is a nature-inspired installation made of design products designed or selected by Gupica. Te setting consists of an installation of coverings that interacts with the furniture and objects.
Te walls are covered with “Ancient Forest” wallpaper designed by Gupica for Wall&decò. Inspired by 17th- century prints, the designer draws a landscape with the hatching technique, creating vanishing points that extend the space, giving the illusion of being in a real black and white forest.
As for the foor coverings, Gupica has chosen Royal from Besana Moquette’s Live-In Collection, which gives visitors the feeling of walking on a velvety, iridescent “lawn-carpet”.
The space is dominated by the “Old school desk”, the meeting room table inspired by old school desks created specifcally for the installation. Te “non-colours”, white, grey, and black, alternate creating a play of volumes with a “box” efect. Te mirrored foor lamp of the Cornici collection by Cini&Nils brightens and refects the space. Te area is completed with “Petits vases”, the marble vases designed by Davide G. Aquini and manufactured by Apuana Corporate. Te Carrara marble base supports the lightweight metal shape that frames and emphasises the fower it contains. In the room adjacent to the meeting room, visitors are welcomed by “Little Universe”, the sculptural convex mirror by Enrico Maria Pastorello, which expands and refects the space with the typical “mise en abyme” efect of ancient paintings. Te mirrored lens emphasises the surrounding image by refecting it.
Te installation will be open to the public for one year.